Hepsihesapla

The Turkish web in 2024 is underserved for calculator tools. Existing sites are slow, ad-heavy, and built on WordPress themes from 2014. Hepsihesapla was designed to be the calculator hub that Turkish users actually want to use — comprehensive, fast, and visually distinct.

The audience spans students doing math homework, professionals calculating loan repayments, and tradespeople working out material quantities. The breadth of 18 categories (finance, health, construction, math, cooking, and more) means one URL can become the default bookmark for everyday calculations.

Programmatic SEO at scale — each of the 149 calculators is a unique URL with its own meta title, meta description, structured data (HowTo + FAQPage), and canonical. No two calculator pages are identical even where the underlying calculation is similar.

The methodology applied here is documented at /methodology in the context of text analysis, but the structured data principles translate directly: every page answers a specific question, names the answer explicitly, and provides a HowTo schema so AI overviews can cite the step-by-step logic.

The neo-brutalist design system was the first decision — and the most contrarian one. JetBrains Mono as the primary typeface, a black/white/cream palette, zero border-radius, and deliberately heavy borders. In a Turkish SERPs landscape dominated by generic Bootstrap sites with soft gradients and stock photography, the design stands out immediately. Users remember it.

149+ calculators were organized across 18 categories before a single line of code was written. The taxonomy was designed to match how Turkish users actually search — not “financial calculators” but “kredi hesaplama” (loan calculation) and “kira hesaplama” (rent calculation). Each calculator targets a specific long-tail query, with the category pages serving as hub pages for internal linking.

AdSense monetization was the initial revenue model — display ads alongside the calculator output area. The long-term plan is more interesting: a SaaS pivot where Turkish SMEs can embed a branded calculator on their own site (a mortgage broker embedding a loan calculator, a dietitian embedding a calorie calculator). The embedded widget links back with a do-follow attribution link, providing a compounding backlink acquisition mechanism.

Wikidata entity and Knowledge Graph presence were built into the launch rather than added later. This is the standard practice across all 16 sites — entities first, content second.